WebTrends Most Recent Search Engines Organic

While double checking how much organic traffic comes from search engines in WebTrends, I came across this in my reports (both in my Export to CSV and my WebTrends ODBC results.



I've blocked out my keywords to protect the innocent.

In this example the highlighted AltaVista visits sum up to 11 which is the same number of visits as the AltaVista total.

It's easy to filter this out. I recommend using just the Totals fields (in WebTrends ODBC this is (MostRecentSearchPhrase IS NULL).

So the lesson is to be careful when aggregating your data, otherwise you may be double counting your visits!