Businesses have to think like consumers when it comes to gaining search rankings.
One thing I've learned from my experience is that when businesses start out a pay per click or SEO campaign, they like to list all their business terms when coming up with target keywords, which effectively loses sight of the consumer.
You as a business must learn to separate marketing terms from consumer terms. Successful SEO and PPC require targeting of consumer terms.
An example is targeting the keyword "affordable" which is a marketing term. Consumers don't search "affordable", they search "cheap".
Sunday, September 12, 2010
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