Think Like a Consumer

Businesses have to think like consumers when it comes to gaining search rankings.

One thing I've learned from my experience is that when businesses start out a pay per click or SEO campaign, they like to list all their business terms when coming up with target keywords, which effectively loses sight of the consumer.

You as a business must learn to separate marketing terms from consumer terms. Successful SEO and PPC require targeting of consumer terms.

An example is targeting the keyword "affordable" which is a marketing term. Consumers don't search "affordable", they search "cheap".